AKQA created the Jamie Oliver Skill for Amazon Alexa, offering users a hands-free way to discover and cook over 160 recipes through voice interaction. The experience simplifies meal decisions by providing quick, intuitive access to Jamie Oliver’s culinary expertise via AI-powered conversation.
The Brand Identity interviews Wildish & Co. co-founders Jake Allnutt and Stephen Wildish about their journey from frustrated designers to running a £2M London branding agency. They discuss their collaborative, humour-driven approach, the importance of trust and culture, and their pro bono initiative ROOTS supporting grassroots causes. The conversation also touches on AI’s role in design and why human nuance and bravery remain essential.