Athletics expands Intuitive’s identity through the portal above the ‘i’The Brand Identity · May 6, 2026
Athletics collaborated with Intuitive to expand the medical robotics company’s brand identity, centering on the symbolic ‘portal’ above the ‘i’ in its logo. The project evolved the visual system through motion behaviors, code-generated animations, and a flexible governance tool called Sesame. The refreshed identity balances technical precision with emotional storytelling, enabling global teams to create consistent, on-brand assets.