Intrum
Design work for Intrum, collected from the studios behind it.
- Design cases
- 5
- Studio
- 1
- Latest work added
- Jun 2025
- Brand Identity 3
- Strategy 2
Design cases by studio
Kruppa Hosk (5)
- Brand Consolidation Strategy for Intrum
- Kurppa Hosk developed a unified brand strategy for Intrum following the merger of Intrum Justitia and Lindorff. By mapping and analyzing 23 existing brands, the team created a migration plan that consolidated most under the Intrum name while defining alternative branding for two exceptions. The result was a cohesive, powerful single-brand identity that strengthened Intrum’s market presence.
- Naming for a Merged Financial Services Company
- Kurppa Hosk developed the name 'Intrum' following the merger of Intrum Justitia and Lindorff. The new name retained existing brand equity while signaling transformation and ensuring legal and domain readiness. The result was a concise, future-oriented identity for the unified company.
- Brand Merger and Identity for Intrum
- Kurppa Hosk developed a unified brand identity for Intrum, merging two former competitors into a single cohesive organization. The new direction emphasized trust, ethics, and customer care while positioning Intrum as a market leader in credit management. The project also included an internal activation program and an employee engagement game to foster a shared culture.
- Employer Branding for Intrum
- Kurppa Hosk developed a comprehensive employer branding strategy for Intrum to attract and retain top talent in the credit management sector. Through research and insights, they defined four key USPs and built a new Employee Value Proposition centered on the promise 'Growing by making a difference.' The result was a unified messaging framework and toolkit for HR and talent acquisition teams across markets.
- Brand Development for Intrum
- Kurppa Hosk partnered with Intrum following the merger of Intrum Justitia and Lindorff to create a unified brand across 24 markets. The new identity aimed to merge two distinct corporate cultures and establish a trusted, market-leading presence in credit management services.
