Haus developed an intuitive, modular website for Instacart to showcase its expanding ecosystem beyond grocery delivery. The site highlights Instacart’s history, leadership, and enterprise technology offerings, built on a flexible design system and headless CMS to support future growth and new initiatives.
BUCK collaborated with Instacart to create a series of playful, story-driven spots that highlight everyday pairings like beer and ice or flowers and chocolates. The team developed a modular After Effects toolkit featuring stylized 3D assets, enabling Instacart to easily produce future content with a handcrafted, miniature aesthetic.
Wolff Olins partnered with Instacart to redefine its brand from a grocery delivery app to a leading technology platform for all types of shopping. The new identity, centered on the 'Shop+Savor' ethos, introduced a dynamic visual system and revitalized the iconic carrot symbol to reflect Instacart’s expanded reach and emotional connection with customers.
Creative Boom interviews Explorers Club founders Ayo Fagbemi and Aaron Skipper about their rapid growth, philosophy of brave and playful design, and projects for major brands like Atlantic Records, Coca-Cola, and Instacart. The duo discuss how strategy and design intertwine to create culture-shaping work, emphasizing community, clarity, and collaboration. The article explores their process, from generative identities to tactile book design and live event branding.