IFC
Design work for IFC, collected from the studios behind it.
- Design cases
- 2
- Studio
- 1
- Latest work added
- Nov 2024
- Brand Identity 2
Design cases by studio
Gretel (2)
- Brand Refresh for IFC
- Gretel developed a refreshed brand identity for IFC, evolving their previous rebrand to better reflect the network’s expanded focus on comedy and film culture. The new system centers on IFC’s distinctive 'Slightly Off' voice, using a flexible, typographic approach inspired by fan culture and online conversation.
- Rebrand and Voice Development for IFC Comedy Network
- Gretel reimagined IFC’s identity to reflect its evolution from the Independent Film Channel into a modern comedy network. The new system codified IFC’s distinctive 'Slightly Off' voice into a cohesive visual and verbal language that works seamlessly across TV, digital, and social platforms.
