Backbone created the Riceman identity and packaging for Ibari Group's short- and long-grain rice. Sackcloth bags use minimal black-line farmer faces, with carton lids shaped like traditional conical hats that also provide rice-cup measurements.
Backbone developed the name, logo, and packaging for Bzzz Premium Honey, a natural honey product from Ibari Group. The limited-edition jars were housed in a wooden beehive-inspired container, using biomimicry and referencing bee buzzes and waggle dances.
Backbone created packaging for Tomacho, a tomato-product line by Ibari Group. The system personifies ten tomato varieties and product stages as hand-drawn family characters, from baby cherry tomatoes to a sun-dried tomato grandfather.
Backbone created the Boon Bariq brand and jar packaging for Ibari Group’s preserved fruit and berry products. A perforated shrink-sleeve label wraps each jar in fruit-peel graphics while leaving its base transparent, with flavor-specific color applied to the lid logo and fruit-sticker-inspired mark.