Backbone created the Beak Pick! brand for Ibari’s range of jams, preserves, compotes, dried fruit, and tea. The identity positions sweet products as small, savored treats through colorful illustrations that merge bird beaks with fruit forms and a playful logo inspired by birds’ walking patterns.
Backbone created packaging for Ibari's Coloreat jams that turns breakfast into a child-focused interactive activity. Five portion-sized jars are arranged like a painter's palette, with toast as a canvas and a spoon as a paintbrush.
Backbone created packaging for Rubin, a pomegranate wine by Ibari. A matte-metallic structural paper box wraps the bottle, using a round base, hexagonal body, and triangular top to form gapless, seed-like arrangements when multiple packs are displayed together.