Häagen-Dazs
Design work for Häagen-Dazs, collected from the studios behind it.
- Design cases
- 2
- Studio
- 1
- Latest work added
- Dec 2024
- Campaign 2
Design cases by studio
Forsman & Bodenfors (2)
- Global Campaign and Brand Revitalization for Häagen-Dazs
- Forsman & Bodenfors revitalized Häagen-Dazs with the global campaign 'Don’t Hold Back', repositioning the brand as a bold and joyful icon of self-expression. The work modernized the brand’s image through vibrant visuals, empowering messaging, and cohesive global implementation across multiple markets.
- Campaign and Visual Identity for Häagen-Dazs Together Is Better
- Forsman & Bodenfors created the 'Together is Better' campaign for Häagen-Dazs to challenge cultural taboos around emotional expression in Asia. Using the symbolic 'chocolate lip' visual, the campaign encouraged authentic affection and connection during post-COVID celebrations, sparking widespread social media engagement and conversation.
