George Howell Coffee

Design work for George Howell Coffee, collected from the studios behind it.

Design cases by studio

Brand refresh for a specialty coffee pioneer
Proportion partnered with George Howell Coffee to evolve its brand while honoring a pioneering legacy in specialty coffee. The work brings greater clarity, warmth, and accessibility to a name synonymous with excellence. A hand-drawn icon reconnects the brand to farms, craft, and the many hands behind every cup. A new flavor palette system makes tasting notes intuitive, visualizes complexity, and helps customers confidently find their perfect cup. Together, these elements reintroduce the brand’s heritage of flavor in a contemporary, human way, aligning the story, visuals, and product navigation. The result is a clear, inviting system that respects decades of uncompromising standards and deep relationships with farmers while guiding customers through offerings with ease.
Coffee, Cup, Hand, Hand-drawn, Hand-drawn Illustration