Pentagram created a new identity system for the Gates Foundation to mark its next chapter of global impact. The design uses interconnected letterforms and a dynamic 'gates' motif to symbolize partnership, optimism, and human connection, supporting diverse storytelling across audiences and media.
Pentagram’s Giorgia Lupi and team created an interactive digital campaign, 'A Patchwork of Progress,' to celebrate the Gates Foundation’s 25th anniversary. Rooted in embroidery and textile traditions, the microsite humanizes global health data through the story of one woman, illustrating the foundation’s impact over the past quarter century.