G.F Smith
Design work for G.F Smith, collected from the studios behind it.
- Design cases
- 4
- Studios
- 2
- Latest work added
- Sep 2026
- Campaign 2
- Brand Identity 1
- Exhibition Design 1
Design cases by studio
Made Thought (3)
- Campaign and Brand Expression for G.F Smith Colorplan
- Made Thought developed a campaign for G.F Smith’s Colorplan paper range that celebrates the expressive qualities of paper itself. Through tactile techniques like ‘paper marquetry’ and immersive exhibitions worldwide, the project inspired designers by showcasing the material’s beauty, texture, and versatility.
- Global Colour Campaign for G.F Smith
- Made Thought partnered with G.F Smith to launch a global search for the world’s favourite colour. Through digital engagement, PR, and editorial storytelling, participants selected their preferred hue, resulting in the creation of Marrs Green — a new addition to the Colorplan paper range and a series of limited edition products. The campaign celebrated inclusivity, creativity, and the emotional connection people have with colour.
- Brand Identity for G F Smith
- Made Thought developed a comprehensive brand identity for G F Smith, the world’s finest paper company, to elevate the desirability of paper in an increasingly digital world. Through a decade-long partnership, they redefined the brand’s expression with tactile experiences, vibrant color explorations, and immersive installations celebrating the beauty and potential of paper.
Studio Tyrrell (1)
- Print and Exhibition Design for G.F Smith
- Studio Makgill developed multiple brand expressions for G.F Smith, a paper manufacturer with more than 135 years of history. The work included exhibition design, creative direction, and print production.
Designers behind the work
Designers and creative leads credited on G.F Smith projects in press coverage.