Universal Favourite created a rebrand for Future Super, an Australian superannuation provider. The identity was designed to make the collective power of Australians’ superannuation visible and difficult to ignore, framing it around investment in the future of the planet.
Universal Favourite developed a largely typographic identity for Australian superannuation brand Future Super. Its responsive logo changes form across contexts, with layout and motion used to reveal and frame information. DIA supplies expressive headlines, paired with Monument Grotesk for body text. Editorial photography and direct language support the brand’s stated emphasis on explaining where money is invested. Rather than relying on a fixed logo lockup, the system treats adaptability and the presentation of information as core design devices.