Menta created the branding and packaging for Fugaz Café, a specialty Mexican coffee brand built around six coffee experiences tied to different moments of the day. The concept celebrates everyday rituals, from morning coffee to after-dinner and late-night cups. Menta developed a system in which each coffee features a distinct illustration representing its time of day, using vibrant colors that blend Mexican culture with a contemporary sensibility. The studio also designed an honest sans serif wordmark and a complementary shooting-star icon that reinforces the brand’s message about the fleeting nature of life. Applied as a security label, the icon adds symbolic meaning while contrasting with the expressive pack graphics.