Atipus created a modular typeface family as a central element of Fruita Blanch’s visual identity. The Blanch font blends mid-century sans serif influences with a contemporary modular structure, giving the brand a distinctive and timeless character.
Atipus developed a cohesive packaging and visual identity for Fruita Blanch, a family-run business known for its handmade jams, preserves, and organic juices. The design reflects the brand’s agricultural heritage while presenting a clean, contemporary aesthetic that highlights the natural quality of its products.