Ford Motor Company

Design work for Ford Motor Company, collected from the studios behind it.

Design cases by studio

Custom Typefaces for Ford Motor Company
In 2019, Typotheque partnered with Ford's design, engineering, and ergonomics teams to create a suite of custom typefaces for HMI displays and brand identity—the first time in Ford's 121-year history that the company commissioned bespoke type. The project required strict compliance with US National Highway Traffic Safety Administration guidelines. Script coverage spans Latin, Cyrillic, Greek, Arabic, and Thai, with Typotheque's retail CJK fonts adapted to match the new family. Typefaces were entering production use in Ford marketing and planned for in-vehicle deployment from 2025–2026.
Car, Arabic Script, Thai Script, Human-machine Interface