Pentagram developed a new identity for Firaxis Games around the idea Playing with Fire. A four-pointed spark represents the player, surrounded by a swirl of fire that retains a connection to the studio’s earlier spiral mark. The symbol is paired with a bespoke wordmark, an orange-led palette and duotone photography. Typography combines Neue Haas Grotesk, a custom variable FireSwirl font that adds animated fire forms, and a customized version of Augure. The system was designed to work from small platform icons to broader studio communications.