Pop & Pac developed a refined and confident brand identity for Field Group, a father-and-son-led building and development company. The design balances simplicity with meticulous craftsmanship, reflecting the brand’s dedication to elevating the built experience and standing apart from generic industry claims.
Studio Oker developed the brand strategy, naming, visual identity, and website for Field Group, Europe’s largest geodata and analysis company. The design merges natural inspiration with data-driven precision, creating a forward-thinking identity that reflects the company’s geospatial expertise and sustainable mission.