Foundry created a brand identity for Fernspring Forest School, an outdoor learning school in Guadalajara, Mexico, that wanted to express the freedom, enjoyment and care in its child-led approach. The idea, “Where learning grows wild,” positions the forest as an active part of discovery. The execution combines an f-shaped fern-sprout mark, a palette of greens, pale pink, brown and beige, and loose hand-drawn forest illustrations across advertising, motion, social assets and stationery.