Mucho created the 'Culture Counts' campaign for the European Investment Fund to support its Cultural and Creative Sectors Guarantee Facility. The campaign aimed to shift perceptions around financing in the creative industries through vibrant, multilingual posters and promotional materials that reflected the diversity of artistic processes.
Mucho created a visually engaging annual report for the European Investment Fund, transforming a traditionally dry format into a human-centered publication. The design used vivid colors, candid photography, and magazine-style layouts to make financial content more relatable and accessible to SMEs.
Mucho created a bold and colorful annual report for the European Investment Fund, highlighting its record-breaking year in SME financing. Combining illustrations, photography, and elements of the new brand identity, the publication brings clarity and a human tone to complex financial data.
Mucho developed a refreshed identity for the European Investment Fund’s annual Ugly Duck conference, a gathering of venture capital fund managers in Luxembourg. The new branding features a bold yet elegant logo with a duckling-shaped letterform and a vibrant campaign built around superhero-like characters representing key investment areas.