Ecover turns lucky charms into unwashable T-shirt campaignCreative Boom · Sep 29, 2026
Ecover and Uncommon Creative Studio created The Unwashables, a limited-edition four-T-shirt campaign made with traditional symbols of good luck, including clovers, horseshoes and meteorite fragments. The deliberately unwashable shirts support Ecover's laundry-care message of helping consumers make clothes they love last longer, using humour and existing beliefs rather than environmental guilt.