Elmwood partnered with E45 to modernize its heritage skincare brand, transforming its clinical image into an approachable and inclusive identity. The refreshed design system draws inspiration from skin cells as building blocks, creating a flexible visual language that balances scientific expertise with everyday warmth.
Elmwood partnered with E45 to refresh its brand identity and packaging, transforming the skincare brand’s clinical image into a modern, approachable presence. The new design system draws inspiration from skin cells as building blocks, creating a flexible and inclusive visual language that appeals across generations while maintaining expert credibility.