Studio.Build created the identity and website for DEMO, an industrial design studio founded by Will Howe in 2025. The system centers on OCR-D, a custom typeface inspired by Adrian Frutiger’s OCR-B, pairing structured typography with animation and changing arrangements across digital applications.
Studio Dumbar/DEPT expanded DEMO into a nationwide motion-design festival in 2022, presenting work on 5,000 digital screens across the Netherlands. The identity combines expressive animated typography with a refreshed palette, while a rebuilt website and the DEMOverse offer another way to explore the programme. The system had to accommodate many locations, formats and participating designers.