DNCO created an immersive exhibition for Here East, transforming a half-empty site into a dynamic storytelling environment. Angular, disrupted structures and interactive displays reflected the innovative spirit of London’s maker and tech community, bringing the vision of an Olympic legacy site to life.
DNCO developed a bold and flexible place brand for Here East, a 1.2 million sq ft tech campus on the former London 2012 Olympic site. In collaboration with Publicis Poke and Hawkins\Brown, the identity celebrates modern makers through a disrupted ‘H’ monogram, bespoke typography, and immersive spatial experiences that extend across digital, wayfinding, and exhibition design.
DNCO developed an intuitive and visually striking wayfinding system for Here East, a 1.2 million sq ft innovation campus in East London. Inspired by electronic circuitry, the design connects spaces through symbolic graphics and bold external signage that reflect the site’s maker culture and disruptive energy.