Mirror Mirror developed the event branding and communication for the Creative Belgium Awards 2020, which transitioned from a physical to a fully digital format due to the pandemic. The concept celebrated personal stories in advertising and the pursuit of recognition, using a bold fluorescent palette, dynamic grid system, and playful star motifs to symbolize stardom and self-promotion.
Mirror Mirror created a dynamic campaign celebrating 35 years of Creative Belgium by transforming the awards into a full-blown techno club experience. The black-and-white identity, echoing typography, and rhythmic visuals captured the energy of dance music across print, digital, and event spaces. The cohesive design unified all touchpoints, from posters and social media to motion graphics and spatial design.
Vrints-Kolsteren created a new visual identity and campaign for the Creative Belgium Awards. The annual event celebrates outstanding Belgian advertising, design, digital communication, brands, campaigns, and original ideas.