Snøhetta designed a 400-square-metre multi-brand fashion store for Moniker at CC Vest in Oslo. The interior concept builds on a playful and character-driven design language, with five distinct zones inspired by iconic women and their unique styles. The result is a vibrant, art-filled retail environment that transforms shopping into an exploratory experience.
Snøhetta developed a playful and flexible brand identity and interior concept for Moniker, a Norwegian fashion house uniting women’s, men’s, and sports departments. The project blends physical and digital experiences through a variable typographic system and immersive retail environments inspired by distinct personality traits. The result is a bold, expressive universe that celebrates individuality and redefines the modern shopping experience.