Citrix

Design work for Citrix, collected from the studios behind it.

Design cases by studio

Brand Systems for Citrix Rebrand
CATK collaborated with Athletics to support the Citrix rebrand by developing a comprehensive library of brand assets. The work included motion and still imagery used across wayfinding, keynotes, and publications, establishing a cohesive visual language for the software company.
Cloud, Signage

Rebrand for Citrix
Colors And The Kids collaborated with Citrix to develop a refreshed brand identity that merges technology with human expression. The rebrand introduces a dynamic visual system that reflects Citrix’s innovative and collaborative spirit across digital and motion applications.
Technological, Fluid

Brand Transformation for Citrix
Athletics partnered with Citrix to redefine its brand strategy and identity as the company evolved from a technology provider to a strategic partner focused on employee experience. The comprehensive rebrand introduced a human-centered, multi-sensory identity system that included a redesigned wordmark, dynamic visual language, and sonic branding to reflect the future of work.
Animation, 3d Animation, 3d Illustration, Cloud, Hand-drawn Illustration, Music

Sonic Identity for Citrix
Athletics developed a sonic identity for Citrix to complement its new positioning as an intelligent workspace brand. Collaborating with sound designer Simon Pyke, they created an eight-track album and interactive experiences that brought the brand’s sensory dimension to life across digital and physical touchpoints.
Music, Vinyl

Launch Film for Citrix Rebrand
BUCK collaborated with Citrix and Athletics to create a launch film marking Citrix’s rebrand. The piece blends live action and CG to convey humanity and simplicity, reflecting the brand’s minimal, tonal 3D design language while overcoming production challenges during the pandemic.
Animation, 3d Animation, 3d Illustration

Designers and creative leads credited on Citrix projects in press coverage.