Haus developed an interactive Snapchat lens as part of the Cheetos Mega Cheesy Ball campaign, turning snack hunting into a playful digital experience. The lens featured a Cheetos-themed lotto machine that updated weekly, engaging users with dynamic animations and real-time prize opportunities.
Written by Chuck Studios' business lead Robert Volten, this Creative Boom insight piece reviews which brands best leveraged their distinctive brand assets in 2024. It praises campaigns from KitKat, Magnum, Cheetos, Tesco, and Kellogg’s while critiquing KFC, Twix, and Tropicana for neglecting their strongest visual or conceptual assets. Volten concludes with advice for brand leaders to embrace and protect their unique brand identifiers in 2025.
Written by Robert Volten of Chuck Studios, this Creative Boom feature reviews how major brands used their distinctive brand assets in 2024. It praises campaigns from KitKat, Magnum, Cheetos, Tesco, and Kellogg's for leveraging iconic elements, while critiquing KFC, Twix, and Tropicana for neglecting theirs. Volten concludes with advice for brand leaders to embrace and protect their distinctive assets in 2025.