A Practice for Everyday Life developed a new identity for CAM – Centro de Arte Moderna Gulbenkian, timed with the Lisbon museum’s 2024 reopening. The system spans print and digital communications, a website refresh, merchandise, campaign materials, exhibition graphics, and an on-site restaurant identity.
A Practice for Everyday Life designed the publication accompanying Leonor Antunes’s exhibition at CAM – Centro de Arte Moderna Gulbenkian. Drawing from modernist references and the architecture of the museum, the book’s design uses layered italic typography and spliced pages to echo Antunes’s woven sculptures and the exhibition’s dialogue between past and present.