Call Of Duty
Design work for Call Of Duty, collected from the studios behind it.
- Design cases
- 3
- Studios
- 3
- Latest work added
- Nov 2025
- Brand Identity 1
- Experience Design 1
- Packaging 1
Design cases by studio
Koto (1)
- Brand architecture for Call of Duty
- Koto created the brand architecture for Call of Duty, defining a clear portfolio structure and naming hierarchy that organizes titles and extensions across touchpoints. The work established principles and a scalable framework so future releases can slot in coherently without diluting the core brand. Koto clarified levels of the brand, streamlined decision-making, and produced guidance that improves consistency for marketing, partnerships, and in-game communication. The outcome enables players and stakeholders to understand how offerings relate, while giving teams a toolset to maintain coherence as the franchise evolves.
AKQA (1)
- Chatbot Experience for Call of Duty Infinite Warfare
- AKQA created 'Terminal Tours', an interactive chatbot experience for Call of Duty: Infinite Warfare. The campaign took fans on a darkly humorous and perilous space tour, using gifs and user choices to highlight the dangers of the game’s new interstellar environments.
Works (1)
- Campaign Packaging for Call of Duty League 2021
- WØRKS created an energetic campaign package for Call of Duty League’s 2021 opening day, titled 'Fight for the Call.' The team designed and produced a limited-edition care kit featuring sneakers, a work jacket, and a bandana, all housed in custom packaging inspired by the campaign’s bold spirit.
