Réplica energizes Café Rico with a vibrant, inclusive brand identityThe Brand Identity · Apr 19, 2021
Barcelona, Bogotá and Miami-based studio Réplica created an energetic identity for Bogotá café Café Rico, located within La Comuna in Chapinero. The system uses a vibrant tropical palette, repeated smiley faces, the Qué Rico strapline and Menoe Grotesque with ABC Whyte to express the café's joyful, inclusive and community-oriented character.