BUILT Redesigns Puff Packaging for Protein Snack Growth · Feb 12, 2026
BUILT partnered with Interact Brands to redesign the packaging for its top-selling BUILT Puff protein snack. The new design emphasizes indulgence and flavor through dynamic photography, a vivid blue color palette, and a more playful tone. The refresh led to a 200% sales increase and expanded retail distribution across major U.S. chains.
