A Friend of Mine developed a distinctive brand identity for Bookish, an established online bookstore. The design captures the brand’s literary spirit while creating a modern, recognizable visual presence across digital platforms.
Mucho partnered with Bookish to redefine its identity as it evolved from a subscription-based service into a major book retailer in Southern Europe. The new brand captures a love for reading through a heart-shaped book symbol and a layered, colorful visual language that conveys energy and growth. The result positions Bookish as a leader in both digital and physical book retail spaces.