Mouthwash Studio rebranded Los Angeles eyewear label Bonnie Clyde with a Shakespearean identity built around love, fantasy, self-expression and the brand's existing exploding-heart symbol. The studio developed strategy, a bespoke Lombardic-inspired wordmark, a mythology of illustrated symbols, digital and motion work, and a website, supported by extensive research into medieval manuscripts, churches and historic lettering. The final identity uses a restrained neutral palette with romantic named accent colours to foreground eyewear, photography and storytelling.
