Wedge developed the brand world and launch campaign for Blake Brown, Blake Lively’s haircare line. The project began with an existing name, logo and bottle family, so the studio’s task was to extend that foundation through story and creative direction. Archival images of dramatic hair were combined with a contemporary sense of ease, informing a platform centred on attainable iconic looks. Wedge’s work includes strategy, voice, a tagline, the brand and campaign systems, digital design, casting and campaign production. Photography by Guy Aroch and Anna Palma supports the wider presentation. The project builds a coordinated narrative around the existing product and identity assets.