Studio Oker developed the spatial identity, signage, and wayfinding system for AutoStore’s Innovation Hub — a center dedicated to testing and showcasing warehouse technologies. The design uses polycarbonate and aluminum materials inspired by AutoStore’s modular grid, creating a transparent, technological atmosphere that reflects innovation and experimentation.
Studio Oker collaborated with AutoStore to redefine its visual identity and design strategy. The new system reflects the precision and movement of the company’s robotic technology, creating a cohesive and dynamic brand language across all global touchpoints.
Studio Oker created a unique printed book for AutoStore as part of their Innovation Hub project. The publication combines editorial design and art direction to capture reflections on innovation and technology, featuring metallic and translucent materials inspired by AutoStore’s architectural elements. It serves as both a creative artifact and a documentation of the company’s R&D process.