BUCK created a vibrant mixed-media campaign for the Australian Open 2024 and 2025, celebrating the tournament’s relaxed and joyful spirit. Through dynamic animation and colorful vignettes, the work highlights the diverse personalities of players and invites audiences to share in the event’s ‘Happy Slam’ energy.
Landor transformed the Australian Open from a seasonal tennis event into a year-round entertainment brand. Centered around the 'Game Changer' strategy, the new AO identity embodies innovation, adaptability, and global appeal, extending beyond sport into culture and lifestyle.