Baillat Studio collaborated with Quebec-based brand Attitude to design a billboard campaign for the U.S. launch of its Oceanly makeup line. The campaign emphasizes the eco-friendly, paper-based packaging through fresh and vibrant visuals that evoke the sensation of products floating in a sea of paper.
For the U.S. debut of Attitude’s Oceanly makeup line, Baillat Studio developed a fresh and vibrant billboard campaign emphasizing the brand’s eco-friendly and inclusive values. The visuals highlight the recyclable paper packaging, creating the illusion of products floating in a sea of paper inspired by the brand’s video campaign.
Baillat Studio collaborated with Québécois brand Attitude to launch the Oceanly makeup range through a fresh and colorful video campaign. The project highlights the brand’s inclusive and eco-friendly values, featuring ambassador Ludivine Reding and a team of creative collaborators. The studio also contributed creative consulting for the product packaging.