Ashtarak Kat
Design work for Ashtarak Kat, collected from the studios behind it.
- Design cases
- 4
- Studio
- 1
- Latest work added
- Mar 2023
- Packaging 4
Design cases by studio
Backbone Branding (4)
- Packaging Design for Children's Yogurt
- Backbone Branding created Yogu Mogu yogurt packaging for Ashtarak Kat, aimed at mothers seeking a healthy, nutritious product for children. The range uses insect-inspired characters with professions and expressive faces, turning the emptied bottles into toys for role-playing.
- Packaging Design for iScream Ice Cream
- Backbone developed packaging for iScream, a five-flavour ice-cream range from Ashtarak Kat. The design uses calligraphic lettering and flavour-specific fruit photography to stand out in freezer displays and make each product taste immediately legible.
- Packaging Design for Kovik Dairy Brand
- Backbone created packaging for Kovik, a children’s low-fat dairy brand from Ashtarak Kat. The system uses geometric forms, natural colours, round-grid typography, and a caring cow brand hero to communicate healthiness and naturalness.
- Packaging for MOJO Yogurt
- Backbone redesigned MOJO yogurt bottles for Ashtarak Kat to make the range more appealing to young consumers. The slim containers use fruit photography integrated with the MOJO letterforms, with a fresh white ground and fruit-led colors distinguishing each flavor.
