Deux Huit Huit imagines future farming for Ascension beerThe Brand Identity · May 3, 2022
Montreal interactive design and branding studio Deux Huit Huit created a playful identity and packaging for Ascension, a sour beer developed by marketing agency ILOT with vertical farm INNO-3B and microbrewery Riverbend. The project uses a futuristic vertical-farm illustration, saturated colours, and the Byrd and Neue Montreal typefaces to connect Quebec locality, organic produce, and farming technology.