Backbone created packaging for Artsocks, a sock collection printed with designs from renowned painting masterpieces. The monochrome, frame-shaped boxes turn each pair into a wall-mountable "sock painting," while accommodating different colourful patterns and single- or two-pair formats.
Backbone created the Art Mask brand for Artsocks, reframing pandemic mask-wearing as an act of self-expression. The reusable mask packaging depicts famous artists through fragments of their work and invitational line sketches that owners can colour and keep.