Together repositioned Aria, a Paris-based fintech startup, to lead the next generation of embedded B2B payments. The project included a refreshed brand identity, product-led storytelling, and a high-performing website that clarified Aria’s value and accelerated commercial traction.
London-based agency Together has created a bold, emotive brand identity for Paris fintech startup Aria. Centered on an electric green 'kinetic square,' the design uses geometric precision and expressive 3D illustrations to reflect Aria’s mission to make money move. The identity combines custom typography, motion, and structure to redefine the fintech aesthetic with warmth and clarity.