Backbone created packaging for Ani Product's butter-based ice cream sub-brand, retaining the established dairy brand's associations with freshness, quality, and taste. The packs use the Flower Cow mascot within ice-cream-shaped windows, with vanilla and chocolate variants differentiated through floral, cocoa, and day-to-evening imagery.
Backbone created packaging for KUM-KUM, a bottled-water brand by Ani Product. The bottle’s sculptural form captures the movement of a water droplet, while coordinated front and back labels make the logo appear and disappear as the bottle rotates.
Backbone created packaging for Ani Product's fruit yogurt range, giving the new product an independent identity while retaining connections to the parent brand. Transparent jars reveal the yogurt and fruit layer, while life-like fruit imagery and a black cow-hide spot logo communicate the ingredients and dairy heritage.
Backbone created packaging for Ani Product’s I Love Eskim line of butter-based ice creams. The packs turn each ice cream into an educational prompt, using simplified illustrations of notable figures such as Albert Einstein, Charlie Chaplin, Audrey Hepburn, Steve Jobs, and Salvador Dalí.