AM Design Cases
1 case across 1 studio
News & interviews
- Lettera7 Redefines AM's Brand with Bacterial Beauty
The Brand Identity · Jun 9, 2025
Lettera7 created a new brand identity for Italian contamination control company AM, inspired by the microscopic world of bacteria. The design replaces the industry’s typical sterile aesthetic with soft, circular forms and dynamic patterns that visualize the unseen beauty of microbial life. The identity employs Gestalt principles, a serif-led typographic system, and a palette of blue, purple, and silver to balance scientific precision with human warmth.