Alpha Bank
Design work for Alpha Bank, collected from the studios behind it.
- Design case
- 1
- Studio
- 1
- Latest work added
- Nov 2026
- Brand Identity 1
Design cases by studio
Pentagram (1)
- Brand Identity for Alpha Bank
- Pentagram created a new identity system for Alpha Bank, a Greek financial institution established in 1879. Drawing on the bank’s 1972 logo, the redrawn symbol retains the central axis of the silver stater of Aegina within a roundel that preserves the coin’s asymmetries. The system includes a wordmark, Alpha Sans and Alpha Text typefaces, icon suite, signage, floor numbers, and abstract patterns derived from the symbol and wordmark. The identity uses Alpha Blue, white, Galazio Blue, secondary colours for sub-brands, and bright colours for digital infographics; it was extended to the Kolonaki branch retail experience with Dalziel & Pow.
