Backbone Branding created the identity and packaging for The Shack, a seafood restaurant in Abu Dhabi. The concept draws on a modest wooden fishing shack and uses hand-made stencil fish illustrations, with colored and fluorescent-on-black packaging variations evoking fresh catches and the night sea.
Backbone developed the brand identity for Cafe Diego, a takeaway café in Abu Dhabi celebrating Argentine football culture. Centered on Diego Maradona, the system combines a stenciled illustrated portrait, colorful street-art references, newspaper material, and takeaway packaging.