Forsman & Bodenfors created 'The World’s Strongest Women' campaign for Allianz to challenge perceptions of domestic abuse survivors. By reframing strength through the lens of everyday acts of survival, the campaign powerfully highlighted resilience and drove a 302% increase in contact with Women’s Aid.
Forsman & Bodenfors partnered with Allianz to reposition the brand in Ireland, shifting perceptions of insurance from cautious protection to enabling acts of courage. The 'Fear V Courage' campaign celebrated real Irish stories of bravery and inspired audiences to live fully, resulting in measurable increases in brand consideration and sales.
For the Paris 2024 Olympic Games, Allianz showcased its global partnership with the Olympic and Paralympic Games through an extensive outdoor and digital campaign across major French cities. The visuals celebrated the shared emotion and unity between athletes and their supporters.