Sagmeister & Walsh developed the concept, art direction, and design for Aizone’s Fall/Winter 2015 campaign. The team created playful 3D sets that mimic hand-drawn illustrations, featuring colorful paper props and whimsical scenes. The campaign also included animated videos and a behind-the-scenes film showcasing the set construction process.
Sagmeister & Walsh created a vibrant campaign for Aizone featuring psychedelic and constructivist worlds inspired by 2D pop art. The team built immersive 3D environments with optical illusions, bold colors, and surreal elements like a pink painted horse, showcased across billboards and print media in the Middle East.
Sagmeister & Walsh created a multi-year advertising campaign for Aizone, a department store known for its contemporary and edgy fashion labels. The campaign featured bold, conversation-starting imagery designed to make the brand stand out in a competitive retail market.