Aeroméxico
Design work for Aeroméxico, collected from the studios behind it.
- Design cases
- 3
- Studio
- 1
- Latest work added
- Oct 2024
- Brand Identity 2
- Strategy 1
Design cases by studio
Mucho (3)
- Naming and Strategy for Aeroméxico Rewards
- Mucho collaborated with Aeroméxico to create Aeroméxico Rewards, a new loyalty brand that aligns with the airline’s renewed purpose and premium positioning. The project unified the brand architecture and transformed a transactional program into a meaningful engagement platform that deepens customer relationships and strengthens the airline’s identity.
- Visual Identity for Aeroméxico
- Mucho developed a new visual identity for Aeroméxico to align the brand with a more digital-centric future. The refreshed system draws from the airline’s signature stripes to create a rhythmic, cohesive visual language that conveys warmth, premium quality, and consistency across all touchpoints.
- Brand Strategy for Aeroméxico
- Mucho collaborated with Aeroméxico to redefine the airline’s purpose and position it as a forward-thinking, emotionally resonant global icon of contemporary Mexican excellence. Using the Brand Ideal DNA® methodology, the project established a new brand purpose, values, and narrative platform that infused emotional depth and cultural relevance into the brand. The result was a revitalized identity that strengthened internal engagement and elevated Aeroméxico’s connection with its audiences worldwide.
