Decimal Studios partnered with Advocates for Trans Equality to design and develop a modern, accessible website that amplifies their mission and community impact. The project focused on creating an inclusive digital experience that communicates advocacy, resources, and empowerment for the trans community.
Pentagram developed the brand strategy, naming, visual identity, and website for Advocates for Trans Equality, a newly merged organization uniting two major trans rights groups. The identity balances vitality and authority, using a bold magenta palette and adaptable design system to represent trans voices across advocacy, legal, and public spaces.