Mainstudio developed the campaign identity for the 2023 graduation show of the Academy of Architecture in Amsterdam. Inspired by the concept of reflection, the design uses chromatic paper, visible folding lines, and bold primary colors to symbolize multiple perspectives and empower student voices.
Mainstudio created the visual identity for the Academy of Architecture’s 2021 Graduation Week in Amsterdam. Inspired by pandemic-driven one-way routing, the design concept referenced a labyrinth, guiding visitors through the exhibition via directional graphics, flags, posters, and animations. The identity integrated student names and architectural space into a cohesive visual journey.